Hi, I’m Jason.

A senior product designer with more than a decade of experience, most recently designing automation and AI agents that take repetitive work off small business teams.

HubSpot · Workflow automation · 2026

Redesigning HubSpot's embedded automation

  • 2×as many workflows created each week by Starter customers in the month after launch
  • 45%of AI-recommended workflows went live, twice the rate of starting from a blank page
  • Craft
  • AI
  • Complex workflows
  • Systems thinking
The Automate button on the contacts page

HubSpot · Workflow automation · 2025

Building HubSpot's first home page for automation

  • 3×monthly visits to the Overview in a year, to about 150,000
  • 32%of Overview visitors came back within a week
  • Growth
  • Onboarding
  • Systems thinking
  • Craft
The top of the page: the AI prompt, issues to review and recent workflows, then recommended automations and a condensed performance row

HubSpot · Ads tool · 2020

Redesigning how HubSpot Ads reports tracking errors

  • ~50%fewer customers seeing tracking errors in the months after release
  • ~80%fewer monthly support tickets about ad tracking in the three months after launch
  • Reporting
  • Marketing
The ads page shows a total count of tracking errors, with a link to view them all

HubSpot · Workflow automation · 2023

Building reusable action sets for HubSpot workflows

  • 106accounts upgraded to Operations Hub Enterprise, with Action Sets as one of the features behind the upgrade
  • 2,400customers used Action Sets within two months of launch
  • Complex workflows
  • Systems thinking
  • Craft
A set's description and preview before adding it to a workflow