I was in charge of running a heuristic and user analysis on Open Table's website in order to determine what struggles users were having during their time using the website.
Open Table is a website that empowers their users to schedule reservations to restaurants at their own leisure, without having to deal with the hassle of calling the restaurant during busy or off hours. I took the challenge to discover where the websites pain points were and what could be done in order to improve them to make the website a more engaging experience for their users. This involved administering a heuristic and user analysis, and envisioning how the website could could be improved to meet the users needs.
The heuristic analysis began by placing myself in the users shoes, and I went through each step of the reservation, sign up, and browsing/searching process of the website. While going through the website I documented problems, as they relate to the heuristic analysis guidelines defined by Jakob Nielsen, and assigned them a severity rating of 1-3, 1 being the least severe and 3 being the most. From these findings, I defined what the best solution would be for each of these problems.View the Heuristic Analysis